The truly “life-or-death” environmental and social sustainability issues must undoubtedly be introduced to young people. However, if we only provide information or address them using our “Boomer/ Gen-X” tools, we will never achieve a change in their attitudes. This can only be accomplished by encouraging them to take responsible action. Whether they create a meme, a reel, or a sticker, it should be their decision, and we should entrust them with a guiding role and responsibility. The Green Meme Effect project sets an example in this regard.
Csilla Lazar, Spectrum Educational Centre
Romania