ABOUT THE PROJECT
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From January 2022 to December 2024, 6 partner organisations from 6 EU countries (Austria, Cyprus, Ireland, Italy, Portugal, Sweden) produced an innovative methodology and a range of different practical, low-threshold materials to reach the project objectives, which were:
- Foster and promote green thinking, lifestyle and attitudes in youth and marginalised youth.
- Equip the actors in the physical and digital social space (youth workers, youth support, parents, peers, companies/NGOs/local authorities) to become green role models and inspire through micro-interventions.
- Promote social responsibility, initiative and participation in eco-friendly and sustainable action in the local communities
The target groups of youth and youth support workers were be engaged in various stages of the process. A transnational final conference in October 2024 as well as a series of local events concluded the project.
PROJECT PHASES
Build GREEN knowledge,
skills and competences
The first step is to equip actors in the physical and digital social space of youth with reliable and attractive materials to build green knowledge, skills and competences.
Implement MEME
Micro-Interventions
The second step is the development of a unique, visually attractive and innovative collection of micro-intervention materials that capture the attention of young people and "greenspire" them to pursue and maintain a sustainable and environmentally friendly lifestyle.
Create opportunities
for impact EFFECT
The final step is to promote the GREEN MEME methodology and materials by providing real engagement opportunities for young people in their physical and digital social space.
RESULTS
The project offers these tangible main results:
GREEN INFO CARDS & VIDEOS & BLOG POSTS with interactive online quizzes.
GUIDELINE on how to apply the GREEN MEME EFFECT methodology in informal settings.
COLLECTION of physical & digital materials to implement MEME micro-interventions in digital & physical social space of youth.
Educational GAME that can be played in typical youth work settings.
IDEA SET for theme days in youth centres to take eco-friendly actions in the local community.
WEEKLY CHALLENGES published in a 12-month social media campaign on four different social media channels.
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TESTIMONIALS
To further spread the GREEN MEME EFFECT across Europe, the partnership implemented an outreach beyond the partner countries and asked youth professionals and thus potential future users to review the project's outcomes. Their testimonials are presented below in English to assure that their authentic opinion is reflected in the same language in which they provided their feedback.
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